1 34000 These charts reflect minute-by-minute listening
2 31200 behavior during the 11am hour on 5/09/2005 hour to
3 41000 a JACK-formatted station and its music competitor.
4 19000
5 29550 Both charts show in five minute increments
6 26000 listener tune in and tune out over the course of
7 18000 this one hour of listening.
8 27000
9 22250 For JACKFM listener tuning varies significantly
10 31350 in each five minute listening segment. The BLACK
11 22350 trendline represents listening over the course of
the hour.
The graph for Music Competitor X shows a more
1 52250  gradual listening experience in which the
2 49000 trendline is less severe and the average
3 46000 audience is higher.
4 51100
5 55222 This BRIDGE RATINGS XRAY analysis of
6 59265 actual radio listening tuning is the first look at true
7 39233 listener behavior to this new format's multi-genre
8 35550 music presentation.
9 41000
10 44260 Sample: 96 persons 25-44 years old, 50/50 Male/
11 46110 Female. Study conducted May 09, 2005
Charts represent actual listener preference
determined by use of 'dial research'
methodology.